Each issue of On The Water is packed with in-depth features, entertaining stories, and original columns loaded with practical information – delivered with a regional voice that readers relate to and trust.

Shelf Life
• 64% of readers keep issues longer than 6 months

Low Duplication
• 43% of OTW readers don’t subscribe to other fishing magazines

• 96% took action with advertisers after reading OTW

• The average OTW reader owns 16.4 rods & reels
• 68% fish both fresh and saltwater

• 85% of our readership owns at least 1 boat


Regional Insiders. Our local experts help you catch more fish in your home waters.

Bass Blueprint. Seasonal local bass patterns, upcoming tournaments and bass pro’s tips.

The Kayak Corner. Tactics and tips for catching fish from paddle- and pedal-powered craft.

From the Surf. Tales and techniques for the dedicated shore-bound fisherman.

On The Fly. Gear, patterns and advice from experienced fly-fishermen.

From the Helm. Honest boat reviews, written by real boat owners.

Lure Of The Month. The history and design of classic creations and modern marvels.

Field Test Favorites. On The Water tested, On The Water approved.

Every issue, the editors of On The Water deliver a mix of award-winning, region-specific fishing and boating features, columns, essays and photography. Here’s a sneak peek at what’s coming in 2015.

2019 Angler’s Almanac

In addition to our loyal subscribers and newsstand customers, our SPECIAL EDITION is enjoyed by nearly 250,000 anglers from January to December at over 30 fishing and boating shows and hundreds of tournaments and club events.


Boater’s Issue
Feature: New Electronics Guide
Spring Preparation
Feature: Kayak Buyer’s Guide
Freshwater Focus
Feature: Fly-Fishing Gear Guide
Inshore Opener
Feature: Fishing Apparel
The Striper Issue
Feature: Tournament Season Begins
Big Game Issue
Offshore Gear/Techniques
Family Boating and Fishing
Boat Fishing Techniques
Surfcasting Special
Feature: ICAST Review
Fall Run Fishing
Feature: Winterizing Your Boat
Double Issue – The Gear Guide & Annual Gift Guide
Feature: Boat & Power Preview